International Justice Mission Threads campaign

I was commissioned by International Justice Mission (IJM) to design the branding for their college fundraising event in Fall 2019 and 2020. IJM required all ~100 college campus chapters to hold a pop-up thrift store in order to raise funds for rescue missions. I spearheaded the design for this event by creating a logo, recognizable brand, how-to guide, pricing guide, social media graphics, posters, and other collateral for the IJM campus chapters to use.

This campaign seeks to help students understand the power of their everyday purchases. When you buy new clothes, you don’t know where they’re coming from, but buying from a thrift shop helps disrupt the demand for cheap laborers to manufacture clothes.

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